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Bike rodeos and fast food vouchers used to combat brain injuries

by | Jun 1, 2018 | Brain Injuries |

In collaboration with other entities, Brain Trust Canada runs various programs in Ontario and other provinces to create safety awareness for parents and children about the protection offered by bike helmets. The number of brain injuries suffered by children who get into bicycle accidents without head protection is alarming. A spokesperson for the Trust says bicyclists wearing proper bike helmets can avoid approximately 85 per cent of brain injuries.

The group uses different methods to achieve its goals, one of which is rewarding children for good behaviour. Police bylaw officers hand out coupons for deals at Dominos Pizza and McDonald’s to children who wear helmets while they ride their bikes. Participants in the initiative also finance approximately 250 bike helmets every year. These are then distributed to children of families who might not have the means to buy helmets.

The group says the aim is to save lives by preventing brain injuries in children. It will be worthwhile even if just one life is saved. The group arranges bike rodeos at schools and uses those opportunities to interact with children and educate them about bike safety and the importance of wearing helmets.

While bike helmets might save some lives, they are not guaranteed to provide total protection against brain injuries. Parents in Ontario whose children are hurt in bicycle versus car accidents may have grounds to file personal injury lawsuits in a civil court. Although navigating such a claim might seem daunting, help is available. An experienced personal injury lawyer can provide the necessary support and guidance throughout ensuing legal proceedings.

Source: kelownadailycourier.ca, “Bike helmets save heads, students told“, May 17, 2018